SEO Website Services
Jeff Pederson
With the recent updates Google has deployed, such as Hummingbird, search engine results are becoming more relevant. This actually can help SEO if you take a different approach. Historically speaking SEO has been focused on specific keywords and using techniques to get ranked for those keywords. The old adage is ‘this particular keyword is going to send me traffic of high quality’. So then you might build pages for those keywords and optimize accordingly. The problem with this is your obtaining backlinks and optimizing these individual pages and only getting the page to rank for one singular term or maybe a couple of different terms, versus a group of keywords in a topic/category that might all be very well-served by the same content, by the same landing page. Plus if you have been measuring success based off the traffic a keyword is sending your website, you are in a sinking boat with the rise of not provided keywords from Google.
So I will say we are officially in a new era. This is where I can help. I understand the climate websites are working in now. I can help you develop a strategy and implement that stratagy. SEO now is really about the broad performance of search traffic across a website, and about the broad performance of the pages receiving search visits. It could come from email marketing, it could come from social media. It could come from word-of-mouth. But, regardless, this is the new fantastic way to earn those signals that seem to correlate with things ranking well. Give me a call and we can discuss your websites needs.
