What is Search Engine Optimization?
– Portland SEO Agency –
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
Any time you google something, Google’s algorithm works to choose stories and posts that will answer your question. SEO is all about understanding those algorithms. That way, when someone googles something that applies to your website or blog, they won’t have to dig through several pages of results to find yours. It’ll be right at the top.
Fundamental Principles of SEO Today
1. Links Still Rule
Links have been important from the earliest days of SEO and are still one of the strongest indicators of a website’s superb performance to Google.
The more high-quality, relevant links you acquire, the higher your website’s SERPs will potentially become.
In short, links are still fundamental to SEO.
It makes sense to invest in link building as part of your SEO efforts.
2. Relevant, Optimized Content Wins
The links vs. content problem is somewhat like a chicken-or-egg dilemma.
You need content to attract links, but your content needs links to boost your site’s ranking in search results and to help drive traffic to a content piece. Eventually, what it comes down to is this: Links and content are the backbone of SEO.
Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
White hat vs. black hat
If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing black hat SEO.
This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast. Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.
On the other hand at our Portland SEO Agency, White hat SEO is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience. We’ll try to give them the best content possible and make it easily accessible to them by playing according to the search engine’s rules
SEO Agency in Portland
SEO is a never-ending, ever-evolving, multidimensional science. Every SEO would love to find the magic formula that could once and for all explain how SEO works, with specific rules and concrete equations on the table.
Unfortunately, SEO is too complex to fit into a template. Although it does evolve around principles and certain rules, its inner workings are all about analyzing and applying tactics that work and sifting out tactics that do not.
And that’s where this Portland SEO Agency can help you get ranked on search engines, improve your rankings, optimize your website to perform better, assist you with creating content, and much more.
